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I use my insightful and practical approach to guide and support women in midlife who have decided to start a business.

I help my clients design and reach their goals – to take them from where they are now, to where they want to be. Along the way, I help dissolve fears and limiting beliefs, as well as provide much needed accountability.

It is remarkable what can be achieved when you change your mindset. You are never too old to change your life and achieve your dreams.

If you know it is time for a change, I’m here to help you open doors to a new and exciting life.

Working with me you’ll get someone who is:
Understanding of where you are and where you want to be
Supportive as you let go of negative thoughts and limiting beliefs
Creative thinker – brainstorming is my superpower
Insightful – able to look at situations from a different perspective
Dedicated to your success

The big secret in life is that there is no big secret. Whatever your goal, you can get there if you’re willing to work.

Oprah Winfrey


Where it all began

At the age of 15, I fell into an apprenticeship as a Hand and Machine Compositor. What’s that you might ask. Well, it’s not a role that exists these days, but back then, it was a totally male-dominated trade in the publishing industry. I was, in fact, the second female apprentice to be employed at that organisation. When the offer came, I wasn’t sure if I wanted the job. My parents insisted I take it because if I wanted to leave school, I needed a job. This was a steady, secure position, with a future, they told me. I love how parents can be so insightful. The apprenticeship comprised training in graphic design, typesetting, proofreading, and camera operation in the publishing industry.

Starting my business

My business journey began a couple of years after I finished my apprenticeship. I started out as a freelancer and soon built up a nice little business working with advertising agencies and publishing service businesses. When my first child was born, I wanted the freedom to keep doing the work I loved and be there to look after my young child. I purchased my first computer—a specialised machine that cost half the price of a house at that time—and started working from home. Working from home was a rare thing back then.

Fast forward to 2024 and I’m still in business. Mind you, I have navigated many technological transitions, a personal move interstate that also entailed moving the business, and a complete re-brand in 2018.


In 2015, I went to Uni for the first time in my life. I studied writing and editing because I wanted to add to my skill set within the publishing industry. In 2018, I received a BA in Professional Writing and Publishing. Uni drew me in. Formal learning became a new love, and I continued to study, completing a Master of Creative Writing in 2022. I’m now undertaking a Graduate Diploma of Communication (digital marketing, visual communication, and journalism) due to complete in early 2025.

More learning

I have always had a keen interest in personal development. I am an avid reader of anything in that genre. In 2019, just because I couldn’t get enough of formal learning, I undertook a course that aligned with my interest in personal development. I became a certified Life Coach. From there, I went on to more study with another organisation and in 2022, I gained accreditation as a Life Coach, NLP Practitioner and Ericksonian Hypnotherapist.

Adala Means Business is an exciting transformation for me and the Adala brand.

How I can help you

With my extensive experience in communication, design and business along with my coaching and NLP skills, I can help you set goals and start a new direction in life.

I look forward to the opportunity to work with you, to support and encourage you, as you reach your goals.